I began my career as a chef—someone who told stories through food. Over time, I became more interested in what happens beyond the kitchen: the branding, the visuals, and how a single post can make people crave something they have not even tasted. This site brings those two worlds together. It illustrates how I have transitioned from kitchens to campaigns, applying the same creativity, focus, and flavour that once defined my cooking to shape my current work in marketing and brand building.